The Towa APN-100 label applicator is intended for use with pre-printed rolls of labels. The applicator does not require any slits or perforations in the labels which allows it to handle a wide variety of labels and shaves 60% off the time it takes to apply a label. The Towa APN-100 maximizes efficiency and is easy to use. The label width must be between 55mm-100mm with a stroke length between 20mm-60mm. The maximum outside diameter of the roll is 100mm. The labels must be die-cut as opposed to butt-cut.